Digital Marketing Updates:-
Search engine optimization (SEO) speaks a language that not everyone understands. What is the difference between CTR and CPC? Why should my hat be white and not black? Why is everyone talking about penguins and pandas all of a sudden?
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Search engine optimization (SEO) speaks a language that not
everyone understands. What is the difference between CTR and CPC? Why should my
hat be white and not black? Why is everyone talking about penguins and pandas
all of a sudden?
Thousands of digital marketing terms exist so we don’t
expect you to know every single one. What we can do is provide you with a
comprehensive SEO
glossary 2018 of terms that will help you to better understand
the world of internet marketing.
This A-Z listing provides up to six terms per letter. There
are too many terms to list in one place – but these are some of the most
important SEO terms we use every day.
NUMBERS – 301: Moved Permanently – It means that a
web page that you are trying to access has been redirected to another web page
automatically.So if you are visiting a link, whose URL has been changed, it
will be automatically redirected to the new address by the search engine. This
element is known as permanent redirection. 400: Bad Request – It
means that the server was unable to process the request sent by the user. The
data was malformed, that is, it didn’t follow the HTTP protocol
properly.So the user should modify the data link accordingly to the correct version
to be able to visit that particular link.404: Not Found – It means that
the web page you were trying to visit, could not be found on the server.
It can happen due to various reasons such as:
The web page you were trying to visit was removed
permanently, or,
The web page has moved its URL to a new one but forgot to
change it on the server accordingly. So the web page was not able to redirect
to the new link automatically, or,
You could have typed an incorrect URL.
A –
Algorithm – Algorithms are the programs that are
used by the search engines to give you the proper solutions and answers to your
queries.
Alt text / Alt Tag / Text Attribute – It is a
short name for Alternate Text. Alt Text is a description for Search Engines and
your site’s HTML. Whenever you type a keyword, the images that are displayed on
the SERPs, contains those keywords.
Google cannot see the image but can read the alt tag and
display the results accordingly. So, the next time you insert an image in your
article – do not forget to add alt text to the picture.
Analytics
– It is a software which makes it easy for you to analyze your website
under one roof. It collects information about the traffic generated on your
site, the bounce rate, the keywords, and all the other insights of your
website.
Google Analytics is one brilliant tool to use to get
the actual insights for your business.
Anchor Text – Anchor text is a clickable text of
a hyperlink. Whenever you read any article, there is a line or a word in blue
color with or without an underline.
And, if you click on it, you are redirected to the targeted
URL.
Now, you cannot see the URL directly, but you can see the
anchor text. URL is different from the Anchor text.
Anchor text in the HTML version looks like this –
<a href="https://gopbn.com/blog/"
target="_blank">GoPBN</a>
Authority – Authority means trust. When people
search for something and land up on your page – your website is credited with
their trust. Authority can also earn when other web pages talk about you.
Authority Sites – Authority sites are the most
trusted sites. When any website gets a lot of internal links, it may be due to
the excellent quality of content or maybe due when the readers already trust
you; you tend to become an authority website.
Neither does this happen overnight nor does it generates a
lot of money on the earlier stages. When you get a lot of incoming links from
other authority and trusted websites, even Google will trust your site more.
Above the fold – Above the fold refers to the upper
area of a webpage that is visible without a user having to scroll down.
Accelerated Mobile Pages (AMP) – The Accelerated Mobile
Pages Project is a Google initiative to build fast loading pages for mobile
users. So-called ‘AMP‘ pages are designed to load quickly, whilst still
including rich content such as videos, animations and ads. The pages are
powered by the AMP HTML framework.
AdWords – Google AdWords is Google’s Pay Per
Click online marketing platform, first launched in the year 2000. Users
can buy advertising across the Google network of web properties and also on
other third party websites via the Google Display Network.
Ahrefs – Founded in 2011 by Dmitry Gerasimenko, Ahrefs is an
SaaS SEO platform most popular for its backlink discovery tool Site Explorer.
Algorithm – Algorithm, sometimes shortened to ‘algo’, refers
to a set of rules that a computer program, or in this case a search engine,
uses to make calculations or fulfill a task. It is most frequently used in
relation to Google’s algorithms. The PageRank algorithm is one of the
most famous examples of a Google algorithm.
Alphabet – Alphabet – full name: Alphabet Inc. – is
Google’s new holding company as of August 2015. Based in California, the
company has Google’s co-founders Larry Page as CEO and Sergey Brin as
President. The largest subsidiary of Alphabet is Google Inc. and is also the
parent company of other ventures including Google Capital, X, Calico, GV,
Google Fiber, Jigsaw, Nest Labs, Sidewalk Labs, and Verily.
Alt text – Alt text (alternative text) is a word or phrase
that can be added to an image element in HTML, used to describe the image to
users and search engines. Eg: <img src="/dictionary.jpg"
alt="Dictionary with red cover" />
B –
Backlinks – Backlinks simply means earning the links
back to you. It is also known as an inbound link. When other sites give links
to your website on their blogs, Google tends to trust you more.
The higher, the trustworthy and relevant backlinks, the more
are your chances to rank well in the SERPs. Backlinks are one of the most
important factors1 for the purpose of Search Engine Optimisation.
Bing – Bing.com is a search engine owned and
operated by Microsoft.
Black Hat – Black Hat SEO means the unethical
practice of SEO guidelines. In this method, the website owner does not follow
any proper guidelines of the search engine. It is used only to rank on SERPs
and do not care about the website traffic or any income.
If Google or any other search engine, detects such websites,
they can be deindexed and banned forever.
Blog – A blog is a part of your website where you
publish various kinds of contents that may be or may not be related to your
domain name.
A blog helps you generate more traffic to your website thus
helping you rank better on the search engine result pages.
Just make sure that your content is relevant to your domain
name, and you publish the content accordingly.
Bookmark – Bookmark is a good sign showing that
the user has saved your website or any link to your site on their browser for
future references.
It means that they liked the content on that particular link
would like to use it sometime later in the future.
Bounce Rate – It is the percentage of visitors
who visits your site and then leaves away quickly after sticking to just one
page.
It means that they bounced away quickly. So the higher the
bounce rate, the lower the chances for your website to rank.
And, the lower the bounce rate, the higher the chances for
your site to rank.
So, make them stick to your website by publishing great
content or by offering amazing products with amazing features at lucrative
prices.
Broken Link – A broken link does not work at all
due to many reasons such as:
Typing error in the URL or when the website has changed its
domain name or when they host the target page which no longer works. This
causes the 404 error, causing the web page not to work.
C –
Cache – Cache or ‘Web Cache’ is a copy of the web
document such as HTML Tags or Images or any other document of the websites that
you have visited, stored and used by the search engines. It can also be stored
in your external hard drives.
So when you visit back to those pages, the search engine
uses the Cache which helps to load the websites faster, reduces the bandwidth
usage, and lowers the server load.
Canonical Link / Tag – Canonical Link helps the
search engine to prevent the duplicate content, rank on the search engines.
A canonical tag is added to the duplicate content pages
which make sure that it does not rank while the original page does rank. It
similarly redirects like 301, the rankings of the duplicate content link to the
primary link.
Click Bait – Click Bait is a technique used by
bloggers to make users want to click on the links that they have provided.
For this, they can name their articles in a provocative or
in a mysterious way where the user wants to know that what happens next or what
is this buzz all about and end up clicking on the link provided.
The primary purpose is to attract attention and draw more
traffic to their website to make money.
Cloaking – Cloaking is a practice of showing
content to the search engines which is different than what is showed to the
website visitors.
Cloaking is used widely in the practice of Black Hat SEO
which helps to manipulate the search engine. If caught, the site can be
penalized or can be banned altogether.
Content – It is a piece of information published
on a web page for the user. It can be an art, image, document, or articles. The
content can be original or curated (information collected from various websites
and curated together in different words). It can be paid or unpaid depending
upon the usage of that content by the users.
Content Management System – Content Management
System, popularly known as CMS is a software application which let multiple
users with or without any backend knowledge, come under one roof and publish
their content.
For example, User A doesn’t know anything about the
technical and backend stuff like Coding or HTML but still loves writing. So
what User A can is, join in an open source CMS software or application and all
he has to do is just write a beautiful piece of content and let the software do
its magic of all the backend stuff, and then later he can publish it on the
website.
WordPress is one of the best examples of an open source
CMS software.
Contextual Advertising – Contextual Advertising
solely means the advertisements that are based upon the content. The user will
find the ad which is entirely relevant to the content published.
Conversion – Conversion just means converting a
unique visitor into a regular user. It can be done through various options
like: –
Plugins, Mail Subscriptions, Sales, or Account signups.
Conversion Rate – Conversion rate is the
percentage of visitors converting into their users or the percentage of traffic
converting into the sales leads.
Cookie – A web cookie or a browser cookie is a
small data file which is stored on the browser. It mainly stores all the data
and information about your login credentials, shopping carts, credit cards,
passwords, website preferences, etc.
So whenever you visit the same server that is the same
website again, you do not have to enter the details again. The web cookie will
automatically do that for you.
Cost Per Click (CPC) – Also know as Pay Per Click, CPC
means that whenever a user clicks on the ad, the advertiser has to pay an
amount to the publisher that is the website owner.
It is an advertising model to draw traffic towards the
websites through ads.
Cost Per Thousand (CPM) – CPM is a marketing term. The
advertiser has to pay a certain amount to the publisher based on the 1000 ad
impressions generated. The “M” in CPM represents the Roman numeral for 1,000.
Crawler – A web crawler, also known as bot or spider,
is a program which automatically on the World Wide Web, index the data or
structure it.
Cascading Style Sheets (CSS) – Cascading Style Sheet is
a style sheet language/code used to describe the different sections of your
website – how will it look, the structure and the flow of the site, etc
D –
Deep Link – A deep link is a link which redirects you
directly to the particular page and not to the main / homepage of that website.
Deep linking is good for the SEO purpose as the search
engine tend to trust such sites more and helps them to rank better.
Dedicated Server – A dedicated server is a server which
a client leases completely for itself from the server hosting company. It is
dedicated to one single client’s website(s) and does not share it with any
other client or company.
Directory – A directory here is an online directory
with classified topics and pages. The best examples are Yahoo! Directory and
DMOZ
Disavow Backlinks – Disavow means to deny something. If
you do not want any backlinks or incoming links from any specific websites, you
can inform Google, and it will not take that particular link into
consideration which ranking your page on the SERPs.
As backlinks are crucial for any website, certain bad
backlinks can create trust issues in the eyes of Google which can stop you from
ranking your page higher on the search engines.
Domain Name – Domain name is a unique name of your
website. You can purchase it from any top domain registrars at lucrative
prices.
You can check out all of these top domain registrars below –
Godaddy.com
namecheap.com
iPage.com
bluehost.com
name.com
register.com
Doorway – Doorway pages are the pages with the only
purpose of spamming the search results and thus generating more traffic. It
redirects the user to the different part of the website where ads are shown to
make more money through high traffic.
Such websites once caught are then penalized.
Duplicate Content – A duplicate content is either
completely duplicate or very similar to the material published on another
internet site.
Such pages are not trusted much by Google and hence are
ranking poorly in the SERPs.
E –
E-Commerce Site – An E-commerce website is where the
retailer sells their own or affiliated products online.
Ethical SEO – Ethical SEO means that the site owner is
using all the ethical and acceptable techniques and strategies to optimize
their SEO.
Editorial Links – An editorial link is a link which is
earned by having good content on the website and due to the good marketing of
the content or the site.
Such links are not paid for or are not directly requested
but are earned because of the great work was done by the owner.
Google loves such websites and highly trusts them. Google
also helps them to rank better in the search results.
External Link – the External link is a link which takes you
to a different domain link.
F –
FFA Directories or Pages (Free For All) – It is a
directory or a page with many external or outgoing links. These links are not
unique and thus hold no value on the results page.
Frames – Frames is a web page design where multiple
pages or documents appears on a single screen. Currently, such web pages are
not trusted much so are lower in the rankings.
Fresh Content – Fresh content is the original content
and is not a curated content. Such content is not published anywhere and helps
generate more traffic to the website.
Websites with fresh contents have a higher chance to rank in
the search results as users do not have other sites to visit when they want the
information about the keywords is mentioned only in your content.
FTP (File Transfer Protocol) – FTP is a commonly used
protocol to exchange or transfer files over the internet. FTP uses a
client-server architecture which is completely secured.
G –
Gateway Page – Gateway pages are the pages with the
purpose of generating more traffic. It redirects the user to the different part
of the website where ads are shown to make more money through high traffic,
while some may genuinely redirect you to a relevant internet site.
Google – Google is a leading and a highly trusted
Search Engine in the world.
Google XML Sitemaps – XML are the files which help a
URL to index better on a search engine.
H –
Headings – Heading is a title head of a page presented
as an H1 or H2 tags with larger font styles to draw attention at.
Hidden Texts – It is a process of hiding texts such as
excessive keywords under one keyword or using white text on white background
etc.
It is against Google’s SEO guidelines and if once
found, the website can be penalized and banned forever.
HTML – HyperText Markup Language is a coded language
for Search Engines. They cannot read standard texts so keep your HTML codes to
the point and relevant to your domain so that your website can rank better.
I –
Impressions – Impressions is the count of a user
viewing the web page. One view = one impression.
And, when an ad is displayed on the search results page or a
website is counted as one impression.
Inbound Link – An inbound link is an incoming link to
your site from another site.
If a well ranked Google website is linking to your sites,
there are high chances that Google will trust you and rank your page better.
Index – Index means adding a web page to the search
engine results page.
Indexed Pages – The Search Engines already index the
indexed pages.
Internal Link – An Internal link is a link where a
hyperlink is added to the content which redirects to another page under the
same domain.
Internet Promotion – Marketing promotion done through
the Internet via web page ads, videos, emails, etc.
J –
Javascript – Javascript is a computer programming
scripting language used to create interactive actions within web browsers. It
is also used to validate data entered by the user on client’s side without
making a call to server thereby reducing server load.
K –
Keyword – A keyword is a short word or a long sentence
that user types in the search engine bar to derive precise results.
The search engine optimizer should carefully choose a
keyword to target and use in their content accordingly. A right keyword can
generate a lot of traffic on the web page.
Keyword Density – Keyword Density is expressed in
percentage of how many times does a keyword appears on that web page. It should
be too high or too low. Good density of keywords helps the web page to rank
better in the search results.
Keyword Research – There is an in-depth research done
of short term and long tail keywords which are supposed to be used in the next
content which would be published.
A proper keyword would attract a broad audience and hence
increase the website’s traffic.
62) Keyword Spam – Spamming a content or a web page
with an unnecessarily high amount of the same keyword.
Keyword Stuffing – Stuffing a content or a web page
with an unnecessarily large number of keywords.
But stuffing too many keywords may even cause a problem for
you. If found, Google may penalize your website which would affect your
rankings.
L –
Landing Page – Whenever you click on a link in the
search result pages – the page you are landing is known as a landing page.
Link – A link is a text that can be clicked. Once when
the user clicks on a link, the current page will redirect to another web page
which could contain a content or an image.
Link Bait – A provocative or a mysterious content
specifically published for targeting a large audience to increase the website’s
traffic and to attract more incoming links.
Link Building – It is a process of obtaining quality
incoming links and backlinks to help your website to rank better in the SERPs.
It is tough to cumulate quality links because to get them
because, for that, you should publish an amazing content.
Link Farm – It means that a group of websites which
interlinks to each other to manipulate the search results and to rank high in
the SERPs.
Link Juice – Link juice is a higher ranking factor that
happens when one quality website passes few links to another site.
Link Popularity – A measure of the number of backlinks
or incoming links a website has.
Long Tail Keyword – A long tail keyword is larger than
1-2 words. Websites target short keywords, but there are times when users enter
a complete sentence or a long tail keyword in the search bar.
For example, the site might target the keyword Writing
blogs or blog writingdue to the high search but forgets that
sometimes long tail keywords are searched even more like How to write a
blog
M –
Meta Description – Meta Description is a short text (up
to 160 characters) which appears below the title of a blog on the search
engine. A user when search about a keyword(s), search engine reads up to that
meta description and shows the results to the user accordingly.
So, it is vital that the blog writer writes a perfect
description for the On-page SEO purpose.
Meta Keywords – Meta Keywords are the specific
tags/keywords used to describe specifically about that particular post. Search
Engine reads those keywords and ranks them accordingly.
Meta Tags – Meta Tags includes Meta Description and
Meta Keywords. It is the part of the HTML tags, which search engine, uses to
get better information about the website.
MFA (Made For Advertisements) – There are certain
websites which are designed specifically for commercials.
Mirror Site – A site which has the same copied content
of another website but with a different URL.
Money Site – A money site is an original site from
where the owner makes money. He might have some other websites too, but it will
all link somewhere to his core site which will help him generate the final
income.
N –
Natural Links / Natural Listings – Also known as
Organic Search Results, are not paid in any forms. Such websites appear on the
top pages of the search results which is not manipulated or dominated by any users.
It is a simple organic listing.
Nofollow – Nofollow tag is a form of an order given to
Google or any other search engine that specific links should not be taken into
consideration for ranking the page.
It can be added to the HTML version of the link by adding
rel=”nofollow” after the URL tag.
Noindex – Noindex is an HTML version in the form of an
order given to the search engine bots to not index the page or the specific
link
O –
Off-page SEO – Off-page SEO is a technique where the
website owner relies on the third parties to let your web page rank in the
search results. It is by gaining relevant backlinks, incoming links,
references, etc.
On-page SEO – On-page SEO is a technique where the
website owner optimizes his website and web pages all by himself. There is no
third party included in this. It is by optimizing the meta descriptions, adding
relevant keywords, promoting it well on other platforms such as social media or
via emails, etc.
Optimization – Optimization is done by the web page
owners where they follow the guidelines of the search engines and strategize
and optimize their content accordingly in the hope that they rank better in the
search results.
Organic Link – An organic link is a link which is not
paid or authorized for and is displayed to the users only because the search
engine bots trusts them to be natural.
Organic Search – Users do an organic search by asking a
query or stating a phrase into the search bar to obtain the desired results/
Organic Search Results – Also known as Natural Search
Results
Outbound link – Outbound links are the links which are
redirected to the URL of another domain name or a website.
P –
PageRank – PageRank is a value which estimates
the importance of the web page. SEO is a major factor in this, and it is measured
between 0 and 1.
It is an algorithm used by Google Search to rank the
websites in their search results accordingly.
Page Views – The number of times a user visits the page
on a website.
Panda – Google Panda helps Google to lower down the
rank of low-quality and poor sites with thin content and increase the rank of
the high-quality websites.
Penalties – Google penalizes websites which do not
follow their webmaster’s guidelines and try to manipulate the search results by
lowering down their rank in the SERPs or by banning the forever.
Penguin – Google Penguin is their another update which
helps them to catch the sites that are spamming the search results by buying
links or obtaining them through link networks designed primarily to boost
Google’s search rankings, and such sites would remain penalized even if they
try to alter or improvise it.
But, with its latest 4.0 update, the data refreshes in
Real-Time and will catch spam link profiles as quickly as possible and
keep away the low-quality sites from ranking well in the search results.
PPC (Pay Per Click) – Also known as Cost per Click, it
simply means that the advertiser will pay the website owner or publisher
whenever any user clicks on the ad.
It is an advertising model to attract traffic to the website
(for the website owner and advertiser) and to generate sales leads (for the
advertiser).
Private Blog Network (PBN) – PBN is when you build a
bunch of websites & blogs on domain names that are owned by you.
Q –
Query – A query is a text entered into the search page
in order to get back an answer.
R –
Ranking Factor – There are various numbers of ranking
factors that a search engine considers to rank a website in the SERPs.
It takes into consideration the following factors such a:
The quality inbound links and backlinks
Meta Tags which includes Meta Keywords and Meta Description
Quality content
Following White Hat SEO …
… along with several others factors.
Reciprocal Link – Two websites which mutually decides
and interlinks each other to gain some rankings in the search results.
Redirect – When a user enters a URL or clicks on a URL,
he is automatically redirected to the website.
Reputation Management – It is done by the companies in
order have maintained an excellent reputation in the market. Website owners
ensure that a good result is displayed to the user when they search for their
company or website.
Robots.txt – It is a file of your website which let
search engine bots to understand that which part of your site should be indexed
and which part should be kept hidden with the admin.
RSS Feed – It is a short name for Really Simple
Syndication. A user can subscribe to this option in order to get the latest
updates and notices from the website.
S –
Sandbox – Sandbox is another index created by Google
where they rank your link as a standby. It happens when Google does not rank
your website or web page directly without any optimization.
Search Engine (SE) – Search Engines are the programs
which search the entire internet whenever a user puts a query, phrase, texts,
or pictures in the search bar in order to obtain desired and relevant results.
Google, Yahoo, and Bing are some of the leading Search Engines in the world.
Search Engine Marketing (SEM) – SEM means promoting
your website on the search engines results page through a paid form to rank on
the first page and to generate more traffic and money.
Search Engine Optimization (SEO) – SEO is a method,
technique or a strategy to rank your website better in the search results page.
It a way to attract more traffic to towards your website. A good SEO helps to
increase the visibility of your site everywhere in the search engines.
Search Engine Results Page (SERP) – SERPs is a page
which is displayed when a user enters a query or a phrase into the search bar
of the Search Engine.
Search Engine Ranking – It is the ranking of a website
on the search engine results page depending upon is various ranking factors.
Search Engine Spam There are certain websites which
spam the search results by buying the links or by using the various Black Hat
SEO techniques.
if caught, Google can penalize such websites or links and
can even ban them permanently.
Sitemap – A Sitemap is a structured page or document
which helps the search engine or webmasters to know about the proper flow and
structure of the website to help them to index and rank better in the SERPs.
Social Media – A social/online platform created for
users to share their views and thoughts, to interact with other people, to
participate in the social gatherings and events and to entertain the user by
various means.
Social Media Marketing (SMM) – Marketing done using
various Social Media platforms. Currently, it is one of the best platforms to
advertise your product or service to generate more traffic, viewers, and sales
leads.
Spam – It is an unwanted and irrelevant messages or
links sent to a large group of audience in order to advertise their product or
service.
Spammer – Spammers are people who keep spamming
the web.
Spider (Crawler, Bot, Robot) – Google spider is a
special software which crawls on a website, analyze it and sends the data back
to Google which helps them to index the page and rank them accordingly.
T –
Text Link – It is simple HTML text link. When you click
them, it redirected you to the specific page mentioned in the link.
Text Link Ads – A text link as is an advertisement in a
textual link form.
Title – The Title describes the meaning of the content
or picture. A title should be relevant to the context because based on a Title,
a user decides whether or click on that link or not.
Title Tag – Title tag is an HTML element used to
describe the title in the browser and the search results. It should be precise
and relevant to the content so that it ranks better in the search results if
the user searches for the keyword mentioned in your title.
Toolbar Pagerank – Toolbar Pagerank is a value which
estimates the importance of the web page and is updated only a few times in a
year and is not same as the PageRank. SEO is a major factor in this, and it is
measured from 0 and 10.
It is an algorithm used by Google Search to rank the
websites in their search results accordingly.
Traffic – Traffic is the visitors active on your
website or your web page. The higher the traffic, the better are the chances to
rank high on the search results page.
Traffic Rank It is a traffic ranking and estimates of
your website. You can compare your traffic with other sites too.
One of the best tools you can use for this is Alexa
Trust Rank – It is an analysis technique which
separates good quality and valuable pages and spam pages by evaluation linking
relationships.
U –
URL – It is a short name for Uniform Resource Locator.
It is a web address of a website on the World Wide Web.
For example – www.ahrefs.com
User Generated Content (UGC) – As the name says a
content which is generated by users.
For example, various blogs, vlogs, Wikipedia, forums, social
media, etc. – Other users also heavily rely on such content. The users can also
earn money through advertisements placed o such contents.
V –
Vlogs – A Vlog is a blog in a video form.
W –
Web 2.0 – Web 2.0 are the profiles built on free
sub-domains with a bunch of quality blog posts.
White Hat SEO – White Hat SEO is the complete opposite
of Black Hat SEO. It means the ethical practice of SEO guidelines. In this
method, the website owner follows all the guidelines of the search engine and
does not try to manipulate the search results.
Google also help such pages to rank better in the SERPs.
Widget – Extra applications on the web pages which allows
users to perform a specific action and provides various functions.
X –
XML sitemap – It is a file, and its function is to
collect all the URL mentioned in your blog under one roof. It collectively
helps Google to let your website get indexed and rank better in the search
results.
Y –
Yahoo – Yahoo is also one of the top Search
Engines.
Z –
Zip – Zip is a compressed file format in which contents
are compressed for storage or transmission.
Hope this complete list of SEO Glossary 2018 from A-Z was
helpful to you.
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