SEO
On Page Optimization Strategy
SEO simply stands for Search Engine Optimisation. This is
where you construct your web pages and implement certain techniques to help you
rank as high as possible on search engine result pages (SERPs). The higher your
pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your
site is likely to get.
Now, SEO can be split up into two separate categories;
On-Page SEO & Off-Page SEO. On-Page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc.
Off-Page SEO refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc.
In today’s post we will be looking specifically at On-Page SEO and some of the most effective ways to increase your page rankings on search engines.
Search
Engine Optimisation
On-Page
Search Engine Optimisation
1.
Page Titles
Your page titles are one of the most important SEO factors
on your site. Each of your pages & posts should have its own unique title,
which includes the main keywords for that page. For example, you could write a blog post about a new chocolate cake recipe that you have tried. It is therefore vitally important that you include ‘Chocolate Cake Recipe’ within your post title, perhaps “Easy Chocolate Cake Recipe” or “ Chocolate Cake Recipe for kids”, etc.
This way, whenever someone searches for Chocolate Cake Recipes in a search engine, your post has a better chance of showing up because you have included those keywords.
2.
Meta Descriptions
Many people forget to include meta descriptions for their
pages. These descriptions are an important place to include relevant keywords
for your content, as these are used within the search results when your page is
listed. For instance, if we continue to use the ‘Chocolate Cake Recipe’ example, then a good meta description for that page would include those keywords and related ones. So, “This easy chocolate cake recipe is possibly the most delicious, mouth watering, chocolatey cake ever made.” would be a great meta description to use, as it is relatively short, whilst containing a number of specific keywords.
3. Meta Tags
For each of your pages, you can include a set of keywords in the form of meta tags. These should be all the relevant keywords of your content, which you will have researched previously.
I use a WordPress plug-in on my sites called ‘All In One
SEO Pack’. This allows me to enter all of my meta tag keywords, meta
description and page title at the bottom of each of my posts before publishing.
This simply inserts all of the information into your page HTML format for you,
making your life a little easier.
Page Title, Meta Description and Meta Tags
4. URL
Structure
Including search engine friendly URLs for each of your
pages is highly recommended, as these bring better crawling. Shorter URLs seem
to perform better in search engine results, however that is not the only factor.
URLs that include targeted keywords, also perform better.
The location of these keywords can also be a major influence. For example
site.com/keyword would perform better than site.com/365/738/subfolder/keyword
etc.
As you can see for this page, the URL is
http://onlineincometeacher.com/traffic/on-page-seotechniques/ I have included
the keywords that are relevant for this post.
5.
Body Tags (H1, H2, H3, H4, etc.)
When writing your articles, you should break up your
content into smaller sections & paragraphs to make it easier for people to
read. These sections can be given heading, which is where H1, H2, H3, H4, etc.
tags are used.
Generally H1 tags are reserved for your main page title,
with subsequent headings (just like the ones I have used throughout this post)
being issued H2, H3, etc. Search engines use these to determine what is
important within your content. This is why keyword rich
headines are more useful than generic ones. Make sure you write keyword rich
headings in the order of priority in H1, H2 and H3 title tags. They are used by
many crawlers to differentiate important content.
6.
Keyword Density
Including relevant keywords throughout your content is very
important, as it helps search engines work out what your content is about.
However, try not to excessively repeat and overuse keywords just for search
engine robots. This can lead to your site being banned from search engines.
To avoid this, try to keep your keyword density to roughly
2-5%. If you find this hard, get out a thesaurus and broaden your writing
vocabulary. This way, you are still writing about the same thing, without risk
of being banned.
7.
Image SEO
On-Page SEO
Using images within your content is a great way to make your site more visually appealing and break up boring chunks of text. You can utilise these images to help improve your site SEO.
All your uploaded images have titles, so treat them just
the same as your page titles. Including relevant keywords can help people find
your site when searching on Google Images. Using images within your content is a great way to make your site more visually appealing and break up boring chunks of text. You can utilise these images to help improve your site SEO.
You can also include Alt Text and Descriptions for your
images, making them even more useful with SEO.
8.
Internal Linking People often think that the only links that count are those from other websites. While these links are important, these are not the only important links!
Placing links to your other website pages, is a great way
of improving your site and used properly, internal links can be a useful weapon
in your SEO arsenal. Not only does it make it much easier for your visitors to
navigate around your site and find all of your content, but it also ensures
that your site gets properly crawled allowing the search engines to find all of
your pages. It also helps to build the relevancy of a page to relevant keywords
and phrases, whilst also helping to increase the Google PageRank of your pages.
There are a number of different methods that you can use to
improve your internal linking structure. The main being; content links and
permanent navigation links.
For bloggers, content links are very useful when used
properly. These are links that are placed within your article posts, which
redirect people to other relevant pages on your site. For example, this post is
focused on increasing traffic to your site, so readers may also find a post on
‘How To Drive Traffic To Your Blog‘ useful. Perhaps other people are just
starting out blogging and want to learn more.
SEO OFF Page Optimization Strategy
1)Search engine submissions &
2)Back link submissions:
To the purpose of Indexing the keywords in a new website we
will do the Search engine submissions and Backlink submissions
2)Directory submissions:
To the purpose of build the link we will submit each keyword in 50 different directory submissions sites
Classifieds:
Based on the course requirements we will post classifieds for each key word.
3)Social
Bookmarks:2)Directory submissions:
To the purpose of build the link we will submit each keyword in 50 different directory submissions sites
Classifieds:
Based on the course requirements we will post classifieds for each key word.
TO the purpose of Indexing the keywords we will submit each keyword in 50 different bookmarking sites
4)Google Sites and Bookmarks:
To the purpose of keyword building we will create the google Sites and Bookmarks for the web site. •In these Sites we will post each keyword of the website.
5)Classifieds:
Based on the course requirements we will post classifieds for each key word.
6)Blog
comments:
In Blog comments we will give the comment for other blogs. and
then we will submit our link for the purpose of build the link.7)Image Optimization:
In Image optimization we will post the images for each key word and in this sites, we can give the title in this way. •We can give the “keyword name_ site name” in the place of title for the purpose of build the keyword.
8)Article
posting:
In Article posting we will post the articles for each
keyword in different article posting sites.
9)PPT/PDF
Submissions:
We will make the ppt for each keyword and then we will
convert that ppt into pdf format. we will upload that ppt and pdf files in
different ppt/pdf submission sites for the purpose of build the keyword.
10)Video
Optimization:
We will make the video for each keyword and then we will
upload that videos in YouTube, daily motion and video for the purpose of
increase the views of our site.
11)Web
2.0 Sites:
The purpose of keyword building we will post the each
keyword in different web 2.0 sites. •In web 2.0 sites we will create a site for
each keyword.
12)Event
Creation Sites:
To the purpose of course requirement we will post each
keyword in different types of event creation sites. •In Event Creation Sites we
will publish an event for each keyword.
13)Forum
posting:
TO the purpose of keyword building we will post the each
keyword in different types of forum
posting sites.
14)Google,
Yahoo Groups:
To the purpose of keyword building we will create the
google and yahoo groups for the web site. In these groups we will post each keyword of the website.
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