What
is Digital Marketing & Benefits?????
Training
Jobs
Salaries
Need
to Know
1)What
is Digital Marketing
2)What
is the use of Digital Marketing
3)Digital
Marketing Strategies
4)Who
can do this course
5)Career
Opportunities
6)Get
a Job in Industry
Introduction
Before we understand the scope of digital marketing
let us first understand about this industry. Digital marketing is a marketing
method to promote products in online. So in simple terms, we can say that we
are promoting our products to customers who are using the internat. Many
concepts of traditional marketing are applicable to digital marketing.
This is the major source in Internet Marketing with a
simple concepts. But this is not soo simple, it seems to be simple but not
easy. So Marketing refers to Digital Marketing Training. So What is Digital Marketing
? Generally Digital Marketing is Defined as the process of used design or form
a possible way. This procedure is used for growth in business to make it
profitable.
Internet Marketing is one of the most popular way
of promoting your business and this is one of the cheapest way of
publicity. You may having the doubt “why can’t we telecast in televisions or
why don’t we give an advertisements in Radio’s or Display in the form of
Hording, banners on the Road.” Why not
we can do that only if you are ready to invest min 10 to 50 lakhs or may be in
crores, So that might be a problem for small scale business entrepreneurs.
For newly born business and “ currently established
business” this beat option and for “ well established business” this would be
huge promotions in Market expansion. Our sincere advice to the upcoming
Entrepreneurs is to invest their money in Internet-Marketing for promotion is the
better than other ways of marketing. The charges are so reasonable that anyone
can afford it, let me tell you an example i.e. 10,000*12 months you will be
charged 1,20,000. In other hand if you give the advertisements in television
you will be charged at least 5 to 10 lakhs. So it is depended on you.
Digital Marketing
Website
Architecture: -
Blogger
WordPress – Free website Creation
Searching
Engine Optimization (SEO): -
On page
Off Page
Social
Media Optimization (SMO): -
Facebook
Twitter
LinkedIn
Google+
Instagram
Search
Engine Marketing(SEM):-
Google AdWords
Google Adwords Express
Social
Media Marketing(SMM):-
Facebook
Twitter
LinkedIn
Email
Marketing
Video
Optimization
Image
Optimization
Content
Marketing
Mobile
App Promotions
Traditional
Vs Digital
Factor
|
Traditional
|
Digital
|
Reach
|
Limited
to Area
|
Global
|
Targeting
|
Not
Specific
|
Very
Specific
|
Price
|
Very
Expensive
|
Not
Expensive
|
ROI
|
Not
Guaranteed
|
Guaranteed
|
What
is Digital Marketing ?
Digital Marketing is Promoting or creating brand
awareness using Internet.
Digital marketing mediums
Websites
Search Engines
Social Media
Mobile media
Mobile Apps
Emails
Affiliate
How is SEO Done?
Ø SEO
depends on the many factors and algorithms created by search Engine.
o
200+ Factors used by Google to Rank a
page.
Ø 82%
of the search users click on Organic Links
Ø SEO
increases the Leads and Brand Authority
Ø SEO
takes a Good time and Effort.
How to do PPC?
Ø PPC
can be implemented using these programs
o
Google AdWords
o
Bings Adwords
Ø 18%
users click on paid ads
Ø Very
fast and Effective marketing
Social
Media Marketing
To increase Brand Awareness and Business Leads
Facebook
|
Pinterest/Instagram
|
Google-
My Business |
YouTube
|
Twitter
|
LinkedIn
|
Basic
Knowledge to Learn
Anyone with Basic understanding of Internet
No programming or website knowledge
Basic English/communication skills
Interested and Enthusiastic in Technology
Online
Money Earning:-
Google AdSense
Affiliate Marketing
Freelancing
Earn
with Affiliate Marketing & AdSense:-
You can start your Blog/Website/App in a specific
niche of your interest and initially work hard to build traffic & viewers.
After generating good traffic, You can make a good income with AdSense &
affiliate marketing techniques.
Start
Freelancing Services:-
Freelancing is the concept of offering your services
to clients on a part-time basis from your home. Sitting at your home you can
build your clients globally. Thanks to online websites like fiverr.com,
freelancer.com etc. you can start offering your freelancing services.
Entrepreneur
– Start your own Agency:
If you have experience in managing a business &
have resources, contacts.
You can start your own full-time digital marketing
agency.
With your agency, you can able to build marketing
strategies for clients and implement them with digital marketing.
Get
a Job in Industry:
The simple and best way to start your career in
digital marketing is to find a job. In digital marketing, we have many
different specialization so you will have different options to start your
career.
a) Digital marketing strategist
b) Digital
marketing executive
c) SEO
analyst
d) Social
media specialist
e) Google
AdWords Specialist
f) Email
marketing specialist
g) Web
Analyst
h) Online
reputation manager
Who
can learn this course?
Working Professionals
Students
Entrepreneurs
Start ups
House wives
Branding/sales/Marketing professionals
Job- Freshers
Salaries for Freshers : 8,000 to 15,000
Experienced – based on previous package –
increase Hike 20% to 30%
increase Hike 20% to 30%
You are welcome.Yup I will definitely share information.
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