search engine optimization

Search Engine Optimization  

On page optimization topics

Title tag:- These are the titles of the listings you see in the SERPs (search engine results pages) and they let both search engine bots and potential visitors know what to expect on the page. Some quick tips
Syntax:-  <title>primary keyword| secondary keyword| ternary keyword</title>

Conditions:-

1)Secondary keyword and ternary keyword should be support to primary keyword.

2)Title tag doesn't exceed 70 characters and as per SEO rule they can display 55 characters.
3)Keyword should be separated with pipe symbol i.e. "|" 

Meta description:- Meta descriptions are the short sentences of text that appear under the title tags in the SERPs. They are essentially free advertising space for you to describe further what the potential visitor will see on the page and to convince them to click through to your website.
Syntax:-<meta name="description" content="This is the description of the webpage. This description should be included with the targeted keywords to this page"/>
Conditions:-
1)it can support 300 characters and exceed up to 320 characters. As per google new rule meta description should be any length but google general snippets is 300 characters.
2)primary keyword should be repeated at least once in our description
3)keywords should be separate with comma ","

Meta keywords:- Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s code. We all know tags from blog culture, and meta tags are more or less the same thing, little content descriptors that help tell search engines what a web page is about.
Syntax:-
<meta name="keywords" content="25 to 30 keywords">
Conditions:-
1)Google algorithm neglected to meta keywords but other search engines gives high priority to meta keywords.
2)Add meta keywords to a website then search traffic should be increased in different ways.
3)keywords should be separate with comma ","
4)Don't repeat exact keywords
5)Always choose with high search & low competition

Alt tag:- Also referred to as “alt text”, these are the descriptions added to images or videos for search engine crawlers and screen readers. Businesses with properly identified and optimized images may find themselves ranking in search engine image searches and image carousels. Plus, including an alt tag on images and videos is a standard best practice.
Keep alt tags brief
But, be as descriptive as possible
Include a keyword if applicable
But, keep it natural without stuffing
Syntax:- <img src=".jpg/.png/.gif" alt="name"/>

Header Tag:- Header tag main purpose is heading for website. Each website we can use headings.
<h1>main heading</h1>
<h2>sub-heading</h2>
<h3>sub-sub-heading</h3>
<h4>Minor heading</h4>
<h5>footer heading</h5>
<h6>footer heading</h6>

Anchor Text:- Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code. The keywords in anchor text are one of the many signals search engines use to determine the topic of a web page.
Syntax:- <A HREF="http://www.w3.org/">CERN</A>'s information for more details.

Canonical Form:- Canonical tag is an attribute in the HTML code; it allows administrators to prevent duplicate website content through the identification tag or card canonical preferred. In the field of SEO, the canonical tag helps Google know the article on your website is not copy, and it should be found in search results website.
Any webpage have 2 URL's, Google treats as a spam.so that we can use canonical form for without spamming purpose.
Syntax:- <link href="a.html" rel="canonical"/>
Example:- <link href="https://www.dvynehairstyles.co.in/index.html" rel="canonical"/>

Robots.txt:- Our website web links(URL) and specific images, particular folders for allow and disallow on search engines.
Syntax:-
user agent:*
Allow: /
sitemap: https://www.dvynehairstyles.co.in/sitemap.xml
Disallow:/about.html
         /banner.jpg
         /text folder

Xml Sitemap:- Our webpages index or not and page count purpose. we are using this xml site map. we can delete unwanted pages from sitemap.xml. we can download & upload in cPanel xml sitemap.
syntax:- my domain.com/sitemap.xml

Off Page optimization:-